Next drop Monday, Nov 9 at 9 p.m. ET See what's new

Turff.ai

Proudly 100% Canadian owned and operated

The Cannabis Operating System

Build your Edge. Protect your Turff.

Book a Demo

All the Analytics. One Place.

Ready to Work

SKUs Tracked Daily
15,000+

Every product. Every market. Every day.

Retail Locations Monitored
3,000+

Complete market coverage across Canada.

Data Accuracy Rate
98%

AI-verified. Human-validated. Always reliable.

Time to Insight
<300 sec

From question to answer in seconds.

Carmel Cannabis MTL Cannabis Adastra Plantlife Cannabis Organigram Heritage Cannabis Avant Brands Cannara Biotech Freedom Cannabis Greentone SNDL 4K Cannabis Atlantic Cultivation Budbar Dispensary C3 Farms Craft Depot GWNG High Society Cannabis Co Inspired Cannabis Co Jointcraft Leaf Infusions Natura Nextleaf Papas Herb Potanicals Green Growers Rocket Factory Sensi Brands Simply Solventless The Woods Cannabis Viib Wellcann Balcony Chocolate Bleuh BOLD Growth Canopy Growth Decibel Gayonica Great North Distributors Green Merchant Cannabis Boutique High Buds Club HighXotic Laniakea Brands Lux Leaf Cannabis Northern Canna Olli Brands Pure Sunfarms Purple Moose Cannabis Rosin Heads Rubicon Organics Tilray Weed Me Will Cannabis
Edison Cannabis Co. Shred Big Bag O'Buds Boxhot Collective Project Debunk Trailblazer Fetch Bake Sale Broken Coast Canaca Charlotte's Web Chowie Wowie Dubon Good Supply HEXO House Of Terpenes Little Victory Mollo Original Stash Redecan Riff Solei The Batch XMG Keef 7ACRES Ace Valley Claybourne Deep Space DOJA Hiway Twd. Tweed Storz & Bickel Wana Jack Herer Olli Olli Bursts Starts El Blunto Smokiez Bhang Grasslands Jeeter Palmetto Top Leaf Value Buds Qwest General Admission Blendcraft Vox Blissed Thumbs Up Wink Clair De Lune Ripped Weed Me Max Weed Me Grind Weed Me Limited Batch First Rodeo Seaweed Hotbox The Original Fraser Valley Weed Co. Simply Bare Wildflower 1964 Piff Fruit Drops Skunk Pharm Buckshot Buds Terp Town Collective Phyto Extractions Endgame Beach Bum Space Race Cannabis Violet Tourist Shoestring Cannabis Buzz'd Nugz Tribal Orchid CBD Blee Jublee Biggies Trophy Glacial Gold High Plains Yard Ambr

Trusted by

Cannabis Leaders

Organigram Tilray Plantlife Cannabis SNDL Decibel

Data, Data Everywhere

But Not a Drop of Clarity

Different

"Cannabis isn't like other industries."
Different rules. Different data. Different reality. Off-the-shelf tools don't work. Internal builds take time.

Disjointed

"Which numbers are we using?"
Your data's scattered—POS, spreadsheets, portals, emails. Every decision starts from scratch.

Disconnected

"Always one step behind."
By the time it's clean, it's old. By the time you decide, the opportunity closed. Your competitor already did it.

One Solution. Three Promises.

Complete. Clean. Connected.

Complete Coverage

Every store. Every SKU. Every brand. Canada's entire cannabis market, updated daily. In your pocket, by your side.

Clean Intelligence

Our AI does the heavy lifting, matching products, spotting trends, surfacing what matters. You get insights, not homework.

Connected Workflows

From insight to action in seconds. Pricing decisions. Inventory alerts. Sales intelligence. Built into how you already work.

Tools That Matter

Useful. Meaningful. Beautiful.

Fast & Effortless.
Live insights in hours, not weeks. No setup headaches. Just connect and go.
Auto-Focused on You.
Track your stores, brands, and competitors. The entire market, personalized just for you.
Reliable & Responsive.
Data you can trust. Delivery you can count on. Support that helps. Dependable daily.
Cannabis-Native.
Built from scratch for the complexities of Cannabis. Not adapted. Not retrofitted.
Works With Everything.
POS. Inventory. Portals. Spreadsheets. Whatever you're using. One platform. All your data.
Lead With Data.
Beautiful dashboards, ready to present. Communicate with confidence. Turn insights into influence.
HAZEL AI

Meet Hazel

Brilliant. Instant. Yours.

Hazel's trained on cannabis, analytics, and your business. Ask her anything:

  • "Which stores should I focus on?"
  • "Why is this SKU underperforming?"
  • "What's the right price point for this product?"

Instant answers with context and recommendations.

The Turff Connector

Your front door to AI-enabled workflows.

Connect Turff to the AI you already use. Claude, ChatGPT and Copilot get live access to your market data, your accounts and your team's records, so you can build whatever you want on top of them. Briefs, routes, follow-ups, forecasts, in plain language.

  • Claude
  • ChatGPT
  • Copilot
  • Grok · coming soon
Read
Sales, distribution, pricing, inventory, stores, targets and plans, pulled live into the conversation and scoped to what your login can see.
Write
Draft programs, promotions, campaigns, events and SPIFFs from the chat, ready for your team to activate.
Update
Change stores, accounts, products, contacts, notes, visits and routes on request. The portal reflects it the moment you say so.

Built on the Model Context Protocol, so any MCP-capable assistant can connect, with your own Turff login and the same role and territory rules as the portal. Ask us to switch it on for your workspace.

Example conversation

Which stores lost a listing last week?

Turff connector

Three stores in your territory lost a listing last week, each confirmed on the 21-day true-loss rule:

  • Store A · 2 SKUs, both still selling at nearby stores
  • Store B · 1 SKU, a winback worth a visit
  • Store C · 1 SKU, now its top gap product

Want me to add all three to your next route?

Built for the whole team

Reps, analysts and retailers each get their own front door.

Sales teams

Reps run their day from the chat and the portal keeps up.

  • "Plan Thursday's route around the stores that lost a listing last week."
  • "Log my visit to Store A with the notes I just dictated."
  • "Which of my accounts haven't been visited in 30 days?"
  • "Draft a SPIFF for the pre-roll launch and show me who's eligible."

Visits, routes, activities, accounts, contacts, notes, SPIFFs and targets.

Deeper analysis

Go past the dashboard and work the numbers in your own words.

  • "Pull my last 12 months by province and SKU into a table I can chart."
  • "Where is distribution growing faster than sales, and where is it the other way round?"
  • "Compare my share of vapes to the top three competitors, week by week."
  • "Which targets are off pace this quarter, and by how much?"

Executive Sales Report, Competitive Intelligence, IR/PR, wholesale, targets and plans.

Retailers

Store teams buy, price and merchandise with the market in view.

  • "Which of my SKUs are priced above the banner average this week?"
  • "What's selling in nearby stores that I don't carry yet?"
  • "Which brand programs am I enrolled in, and what's due?"
  • "Tag the slow movers and leave a note for the buyer."

Competitive Intelligence, network pricing and products, banner compare, brand programs, product notes, tags and actions.

Haze

Meet Haze

Useful. Helpful. On it.

Haze comes with the Growth plan and up, a hands-on assistant that gets stuff done. Ask things like:

  • "Where do I set my sales targets?"
  • "Catch me up on what changed this week."
  • "How do I upload my data?"

Quick, practical help wherever you're working — in the office or on the road.

Built for Every Player

Small. Medium. Large.

For Brands & Producers

Protect your market share

Track distribution gaps. Monitor competitor activity. Equip your reps with real-time intelligence.

Explore Brand Solutions

For Retailers

Stock smarter, sell faster

Optimize assortment. Predict reorder points. Spot trends before your competition.

Explore Retail Solutions

Results You'll Feel

Growth. Profit. Speed.

Avg Revenue Growth
15%

First 6 months. Distribution gains, targeted sales, and winback campaigns.

Gross Margin Improvement
8%

Smarter marketing spend, analytical pricing, and stronger negotiations.

Faster Time to Insight
4x

From days to hours. Decisions at the speed of opportunity.

Operating Margin Lift
3%

More efficient operations. Better decisions. Less waste.

Don't Take Our Word for It

Trusted. Proven. Loved.

"Every LP should be using Turff Analytics. It's transformed how we navigate and leverage our data into action."

Grant Caton
Grant Caton
Founder Lite Label, Former GM Canopy Growth

"Turff analytics provided valuable insights for our cannabis business in Canada and helped us make a key strategic decision. We highly recommend Turff and their team."

Pearl Chan
Pearl Chan
COO, Hill Street Beverage Company

"I'm very much appreciating our partnership with Turff. I find myself using the tool more frequently every day, and it's significantly enhancing my decision-making process."

Michael Perron
Michael Perron
Chief Executive Officer, MTL Cannabis Corp.

"The platform is next level and speaks for itself. What stood out? Their Team. From the very first meeting we could feel the team at Turff was different. Engaged - Interested in my business - and treated like we were their client for 20 years."

Randy Daigneau
Randy Daigneau
President, RocketFactory

"The Turff Analytics team customized fast, reliable reports for us, streamlining our growth analysis and freeing me from manual data cleanup."

Sukhie Chahal
Sukhie Chahal
VP Revenue Strategy, Avant Brands

"Tom and his team are always very quick to answer any questions and give guidance. Their reporting tools have been a huge time saver for our team and have helped to guide our sales strategy."

John Strauss
John Strauss
Director of Sales, Carmel

"We're definitely fully embracing the platform. This really is the go-to place for data."

Scott Carroll
Scott Carroll
VP Commercial Strategy & Marketing, Cannara

"Turff is a useful source for sales reps to plan and sell, and myself as a sales director to review regional successes, trends, and overall growth."

Bella Mitchell
Bella Mitchell
Sales & Marketing Director, Gayonica

Works With Your Existing Tools

Connect. Sync. Scale.

Claude

Turff connector

ChatGPT

Turff connector

Data Feed API

On Enterprise

Power BI

Data Feed API guide

Tableau

Embedded dashboards

POS exports

Cova · Greenline · Dutchie · TechPOS

Need something else? Custom CRM, ERP and BI integrations are part of Enterprise data services.

Ask about integrations

Enterprise Data Services

Your data, wherever your team works.

Turff is no walled garden. Export any view, get saved views delivered on a schedule, or pull your numbers through the Data Feed API into the BI tools your team already trusts.

Data Feed API
  • Stores, products and distribution by day, week and month
  • Key account sales and wholesale orders
  • Power BI and Microsoft Fabric guides

On Enterprise

Report Subscriptions
  • CSV export on every plan
  • Subscribe your team to a saved view
  • Daily, weekday, weekly or monthly, with a PDF and CSV

CSV on every plan · subscriptions on Professional and Enterprise

Embedded Analytics
  • Embedded Tableau dashboards
  • Export Executive Sales Report charts as CSV or PNG
  • Present charts full screen for leadership

Tableau on every plan · Executive Sales Report from Growth

Access & Branding
  • Google and Microsoft sign-in, two-factor and MFA policy
  • Your logo and colours across the portal
  • Custom CRM, ERP and BI integrations

Sign-in and branding on every plan · custom integrations on Enterprise

Enterprise-Grade Security

Secure. Reliable. Compliant.

PIPEDA Compliant

Multi-Factor Authentication

256-bit Encryption

Role-Based Access Control

Google & Microsoft Sign-In

Ready to Build Your Edge?

See What the Buzz Is About.