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Unify Fragmented Data Into Intelligent Action

From Data Paralysis to Confident Decisions.

Cannabis retail analytics dashboard showing real-time data
Data visualization and analytics interface
Team members collaborating on data analysis
Cannabis industry professionals working together

Why We Exist

Our Mission

To make sophisticated, data-driven cannabis operations effortless, empowering brands and retailers from craft producers to enterprise chains with unified market intelligence, operational systems, and decision support that evolve with their business.

Rows of data processed daily
0
Transaction value tracked monthly
$0
Unique SKUs/variants processed yearly
0

What Drives Us

Our Values

Turff Platform - Our Values
People First, Always

Work should add to life, not drain it. Zero tolerance for abuse. When we win, we win together. When we face setbacks, no one gets left behind.

Adapt Without Compromise

Markets shift. Regulations change. We stay flexible on method, uncompromising on quality. The best solution wins, not the comfortable one.

Grit Meets Grace

We do the hard work so our customers don't have to. Excellence isn't optional - but neither is sustainability. We're built for the long game.

Candid by Design

Honest feedback accelerates everything. We surface reality, not what sounds good. Hard conversations prevent harder failures.

Multiply, Don't Repeat

We build systems that scale, not teams that burn out. Automation handles repetition. Humans focus on strategy. Analytics becomes intelligence.

Earned, Not Given

Market leadership, client trust, technical edge - you earn it daily or you lose it quickly. We show up ready to prove ourselves, every time.

Built for Cannabis

Our Journey

Company Founded

Launched with weekly data coverage across Ontario retailers.

National Scale

Expanded to 90% of Canada retail with daily updates.

Match Rate: 97%

Near-perfect data matching across disparate sources.

Turff.ai

AI-powered analytics. Intelligent insights, automated decisions.

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Our People

Team collaboration

Join Us

Smart, care about data, and want to get it right? Let's talk.

  • Competitive Salary + Equity
  • Work on hard problems
  • Remote-first
  • Small team, big impact
  • Unlimited PTO
  • Full benefits, day one

Get In Touch

Sales

Phone number
+1 365-873-7456

Support

Phone number
+1 437-562-0795

Careers

Billing

Locations

Toronto

Headquarters

Vancouver

Sales Office

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