Turff.ai Turff.ai
Features Pricing Company

Pricing that grows with you

Choose an affordable plan that's packed with the best features for engaging your audience, creating customer loyalty, and driving sales.

Starter

$500

$6,000

$5,400

Save $600/year

CAD

per month

per year

  • 3 user seats
  • Up to 3 provinces
  • 6 months data history
  • 1 week response time

Growth

Most Popular

$2,000

$24,000

$21,600

Save $2,400/year

CAD

per month

per year

  • 10 user seats
  • Web platform + BI access
  • All provinces
  • 1 year data history
  • 20 custom dashboards
  • Basic role-based access
  • 72 hour response time

Professional

$5,000

$60,000

$54,000

Save $6,000/year

CAD

per month

per year

  • 20 user seats
  • Advanced analytics modules
  • All provinces & categories
  • 2 year+ data history
  • 50 custom dashboards
  • Advanced RBAC & audit logs
  • API access
  • 48 hour priority response time

Enterprise

Custom

Custom

Volume discounts

  • Full data history
  • Database hosting & management
  • Real-time data sync
  • Custom integrations & API
  • 24 hour response time
  • Dedicated account manager

Feature comparison

Starter

Core Platform

User Seats
3
Offering
Web Platform
Custom Branding
Yes
Role-Based Access Control
Basic
Custom Dashboards
—No

Support & Service

Response Time
1 week
Support Channels
Email
Onboarding
Self-service
Knowledge Center
Yes
Strategy Sessions
—No
Data Services
—No

Data & Intelligence

Market Data Access
Own Brands Only
Historical Data
6 months
Provincial Coverage
Up to 3
Competitive Intelligence Categories
—No
Enhanced Product/Store Data
—No
Key Account Tracking
3 accounts
Data Export
Yes

Data Sources

POS Data
Yes
Ordering Data
Yes
Distribution Data
Yes
E-commerce Data
Yes
Distributor Inventory
—No
Campaign/Events Data
—No
Real-time Feeds
—No

Analytics & AI

Company Reporting
Yes
Market Intelligence
—No
Price Recommendations
—No
Sales Recommendations
—No
Forecasting
—No
Hazel AI Assistant
25 queries/month
Custom ML Models
—No

Collaboration & Workflow

Team Management
Yes
File Upload Portal
Yes
Alerts, Subscriptions & Saved Views
—No
Scheduled Exports
—No
Collaboration Features
—No
Audit Logs
—No

Sales & Marketing

Sales Dashboards & Territory Mgmt
Yes
Sales Operations (Deals/Activities)
—No
Advanced Sales Tools*
—No
Campaign Tracking
—No
Marketing Operations Module
—No
Advanced Marketing Tools**
—No

S&OP & Supply Chain

Demand Planning & Forecasting
—No
Inventory Optimization
—No
Supply Chain Visibility
—No
Advanced S&OP***
—No

Integrations

API Access
—No
CRM Integration
+$500
Slack Integration
—No
Single Sign-On (SSO)
Yes
Enterprise SSO (SAML/Okta)
—No
Webhooks
—No
White Label
—No
Custom Integrations
—No

Security & Compliance

Two-Factor Authentication
Yes
Data Backup & Recovery
Daily
Row-Level Security
Yes

Growth

Core Platform

User Seats
10
Offering
Web + Analytics
Custom Branding
Yes
Role-Based Access Control
Advanced
Custom Dashboards
—No

Support & Service

Response Time
72 hours
Support Channels
Email + Chat
Onboarding
Guided (6 weeks)
Knowledge Center
Yes
Strategy Sessions
Monthly
Data Services
—No

Data & Intelligence

Market Data Access
Market Overview
Historical Data
12 months
Provincial Coverage
All Canada
Competitive Intelligence Categories
3 categories
Enhanced Product/Store Data
—No
Key Account Tracking
10 accounts
Data Export
Yes

Data Sources

POS Data
Yes
Ordering Data
Yes
Distribution Data
Yes
E-commerce Data
Yes
Distributor Inventory
Yes
Campaign/Events Data
—No
Real-time Feeds
—No

Analytics & AI

Company Reporting
Yes
Market Intelligence
Yes
Price Recommendations
Yes
Sales Recommendations
Yes
Forecasting
Standard
Hazel AI Assistant
100 queries/month
Custom ML Models
—No

Collaboration & Workflow

Team Management
Yes
File Upload Portal
Yes
Alerts, Subscriptions & Saved Views
Yes
Scheduled Exports
Daily
Collaboration Features
Yes
Audit Logs
—No

Sales & Marketing

Sales Dashboards & Territory Mgmt
Yes
Sales Operations (Deals/Activities)
Yes
Advanced Sales Tools*
—No
Campaign Tracking
Yes
Marketing Operations Module
—No
Advanced Marketing Tools**
—No

S&OP & Supply Chain

Demand Planning & Forecasting
Yes
Inventory Optimization
—No
Supply Chain Visibility
—No
Advanced S&OP***
—No

Integrations

API Access
Standard
CRM Integration
Standard
Slack Integration
Yes
Single Sign-On (SSO)
Yes
Enterprise SSO (SAML/Okta)
—No
Webhooks
—No
White Label
—No
Custom Integrations
—No

Security & Compliance

Two-Factor Authentication
Yes
Data Backup & Recovery
Daily
Row-Level Security
Yes

Professional

Core Platform

User Seats
20
Offering
Full Suite
Custom Branding
Yes
Role-Based Access Control
Advanced
Custom Dashboards
Yes

Support & Service

Response Time
48 hours
Support Channels
Email + Chat
Onboarding
White Glove
Knowledge Center
Yes
Strategy Sessions
Bi-weekly
Data Services
Database Hosting

Data & Intelligence

Market Data Access
Full Competitive Intel
Historical Data
24 months
Provincial Coverage
All Canada
Competitive Intelligence Categories
All categories
Enhanced Product/Store Data
Yes
Key Account Tracking
50 accounts
Data Export
Yes

Data Sources

POS Data
Yes
Ordering Data
Yes
Distribution Data
Yes
E-commerce Data
Yes
Distributor Inventory
Yes
Campaign/Events Data
Yes
Real-time Feeds
—No

Analytics & AI

Company Reporting
Yes
Market Intelligence
Yes
Price Recommendations
Yes
Sales Recommendations
Yes
Forecasting
Standard
Hazel AI Assistant
Unlimited
Custom ML Models
—No

Collaboration & Workflow

Team Management
Yes
File Upload Portal
Yes
Alerts, Subscriptions & Saved Views
Yes
Scheduled Exports
Daily
Collaboration Features
Yes
Audit Logs
90 days

Sales & Marketing

Sales Dashboards & Territory Mgmt
Yes
Sales Operations (Deals/Activities)
Yes
Advanced Sales Tools*
Yes
Campaign Tracking
Yes
Marketing Operations Module
Yes
Advanced Marketing Tools**
Yes

S&OP & Supply Chain

Demand Planning & Forecasting
Yes
Inventory Optimization
Yes
Supply Chain Visibility
Yes
Advanced S&OP***
—No

Integrations

API Access
Standard
CRM Integration
Standard
Slack Integration
Yes
Single Sign-On (SSO)
Yes
Enterprise SSO (SAML/Okta)
Yes
Webhooks
Yes
White Label
Yes
Custom Integrations
—No

Security & Compliance

Two-Factor Authentication
Yes
Data Backup & Recovery
Hourly
Row-Level Security
Yes

Enterprise

Core Platform

User Seats
Custom
Offering
Full Suite + Data Services
Custom Branding
Yes
Role-Based Access Control
Custom Roles
Custom Dashboards
Yes

Support & Service

Response Time
24 hours
Support Channels
Dedicated Team
Onboarding
White Glove
Knowledge Center
Yes
Strategy Sessions
Weekly + On-demand
Data Services
Direct DB, Real-time Sync, Consulting

Data & Intelligence

Market Data Access
Enterprise Data Access
Historical Data
Complete History
Provincial Coverage
All Canada + Custom
Competitive Intelligence Categories
All categories
Enhanced Product/Store Data
Yes
Key Account Tracking
Unlimited
Data Export
Yes

Data Sources

POS Data
Yes
Ordering Data
Yes
Distribution Data
Yes
E-commerce Data
Yes
Distributor Inventory
Yes
Campaign/Events Data
Yes
Real-time Feeds
Yes

Analytics & AI

Company Reporting
Yes
Market Intelligence
Yes
Price Recommendations
Yes
Sales Recommendations
Yes
Forecasting
Advanced
Hazel AI Assistant
Unlimited + Custom
Custom ML Models
Yes

Collaboration & Workflow

Team Management
Yes
File Upload Portal
Yes
Alerts, Subscriptions & Saved Views
Yes
Scheduled Exports
Custom Schedule
Collaboration Features
Yes
Audit Logs
Unlimited

Sales & Marketing

Sales Dashboards & Territory Mgmt
Yes
Sales Operations (Deals/Activities)
Yes
Advanced Sales Tools*
Yes
Campaign Tracking
Yes
Marketing Operations Module
Yes
Advanced Marketing Tools**
Yes

S&OP & Supply Chain

Demand Planning & Forecasting
Yes
Inventory Optimization
Yes
Supply Chain Visibility
Yes
Advanced S&OP***
Yes

Integrations

API Access
Advanced
CRM Integration
Custom
Slack Integration
Yes
Single Sign-On (SSO)
Yes
Enterprise SSO (SAML/Okta)
Yes
Webhooks
Yes
White Label
Yes
Custom Integrations
Yes

Security & Compliance

Two-Factor Authentication
Yes
Data Backup & Recovery
Real-time
Row-Level Security
Yes

Frequently asked questions

How long does it take to be proficient with the platform?

We take onboarding seriously and work with you at your level. Our structured onboarding roadmap has you up and running quickly—typically within 1-2 weeks. If you need a specific report or insight immediately, we'll tailor the training around your priorities. We've got you covered.

How customizable are the dashboards?

Extremely customizable. While each dashboard and module is purpose-built, there are nearly infinite ways to slice, drill, and filter your data. You'll find comprehensive filtering tools on every module in Turff. Don't want to build custom views? We have pre-configured modules ready to go for any insight you need.

Can I upgrade later if I pick a lower tier package?

Absolutely. We know selecting the right package can be challenging, so our sales team is here to help you find the tier that fits your needs at sales@turff.ca. Most customers upgrade within a few months once they experience the value of comprehensive market data—we make the transition seamless.

How do you know your data is more accurate than your competitors?

Tried and tested. Our data has been validated by hundreds of customers who've compared it against their internal records and competing platforms. We aggregate from multiple verified sources and use proprietary validation to ensure accuracy you can trust.

Can I export the raw data?

Yes. All plans include data export capabilities, with different levels of access depending on your tier. We're always happy to discuss the best export solution for your specific workflow—whether that's CSV files, API access, or direct database connections.

Do you offer a free trial?

No, we don't offer a traditional free trial. Our platform requires significant setup and data integration to deliver real value, which isn't something you can evaluate in a few clicks. Instead, we invest heavily in your onboarding process—providing hands-on training, personalized support, and working sessions to ensure the platform solves your specific business needs. We're confident in the value we deliver, and our customer retention speaks for itself.

How responsive is your support team?

Extremely responsive—don't just take our word for it, ask around. Maximum response times vary by tier (from 1 week for Starter to 24 hours for Enterprise), but we consistently exceed these targets. Our built-in collaboration features make it super easy to find what you're looking for, and now it's even better with Hazel, our AI assistant. We're not just a help desk; we're your partner in leveraging market intelligence.

Still have questions?

Let's find the perfect plan for your business.

Talk to Sales