Turff.ai Turff.ai
Features
Pricing
Company Blog
Turff.ai

Turn Market Data Into Market Share

See every gap. Spot every opportunity. Move first.

Turff.ai Platform - Brand Market Intelligence Dashboard

The Cost of Growth

Too Scattered

Fifty SKUs. Hundreds of doors. Multiple provinces. Drowning in POS exports and distributor portals. More growth, more chaos.

Too Little

Just your products, not the market. No bandwidth for data issues or broken pipelines. Never enough time to do it right.

Too Late

A retailer dropped your hero SKU three weeks ago. A competitor changed their price. By the time you find out, the damage is done.

Complete Intelligence. Zero Work.

Complete. Fast. Strategic.

Everything. Automatically.

Every retailer. Every SKU. Every province. Your complete market position updated daily. No pulls. No reconciliation. All done.

Answers. Instantly.

Bespoke dashboards built for brands. Need more? Ask Hazel: "Where should I expand?" "What's my share in vapes?" Seconds, not days.

Strategy. Finally.

Where do you play? How are you winning? Free your data team from dirty data to focus on strategy that drives growth.

Different Tools. Same Data.

Sales. Marketing. Supply Chain.

Turff Platform - Store Rankings & Geographic View
Sales & Distribution Intelligence
See exactly where your products are (and aren't). Identify retailers carrying competitors but not you. Track velocity by location.
Marketing & Category Intelligence
Track share of shelf across any dimension. Measure campaign performance. Spot format trends & white space opportunities before competitors.
Pricing & Trade Management
Track street-level pricing in real time. Identify aggressive discounting & patterns. Measure promotional lift by retailer & period to optimize trade spend.
Supply Chain & Demand Planning
Turns per SKU. Days of inventory. True sell-through rates. Forecast demand by region and retailer. Know your winners from shelf-warmers.
Custom Reporting & Alerts
Build dashboards or let Hazel create them. Set alerts for launches, violations, losses, inventory issues. Automate the daily grind, jump on what matters.
Cross-Functional Collaboration
Sales on mobile. Marketing sees campaigns. Supply chain tracks velocity. Leadership gets summaries. One source, real-time.
HAZEL AI

Meet Hazel

Sell Smarter. Close Faster.

Hazel knows your portfolio, your retailers, your competitors, and local benchmarks. Ask her to build the pitch:

  • "Which SKUs should I pitch to this account?"
  • "How should I position it to them?"
  • "Generate a compelling pitch that aligns with company targets."

Personalized product recommendations. Branded sales materials. Built in seconds, ready to send.

Try Hazel Now

Built for Every Team

One Platform. Every Department.

Store Segmentation and Targeting

For Sales

Win More Doors

Territory intelligence. Retailer targeting. Personalized pitches. Equip your reps to sell smarter, not harder.

Explore Sales Tools

Product Historical Listings

For Marketing

Prove Your Impact

Campaign performance by region. Category insights. ROI tracking. Show what's working and where to invest next.

Explore Marketing Tools

For Supply Chain

For Supply Chain

Forecast with Confidence

Velocity tracking. Demand signals. Inventory optimization across your network.

Explore S&OP Tools

For Finance

For Finance

Close the Books Faster

Revenue reconciliation. Trade spend tracking. Clean data that ties to invoices.

Explore Finance Tools

For Technology Partners

For IT

Integrate Once, Use Everywhere

API access. Custom integrations. Database hosting. Built for your stack.

Explore Integration Options

One Brand. One Year. One Person.

The Highxotic Story

Highxotic had everything going for them except scale. Premium craft flower. A reputation for quality. And one sales rep trying to crack Ontario with hustle and a spreadsheet: Parsa Parvin-Nejad.

"Turff gave us the intelligence to compete with brands that had been in market for years. We weren't just selling quality anymore. We were selling proof."

Parsa Parvin-Nejad
Parsa Parvin-Nejad
Head of Sales, Highxotic

That's a big job for anyone. Two thousand retailers. Endless SKUs fighting for shelf space. Legacy brands with budgets and distribution networks. Highxotic needed an edge, or they'd stay boutique forever.

The Turff Advantage

Turff showed Parsa exactly which doors mattered. Not every retailer, just the ones moving premium flower at velocity. Territory intelligence turned guesswork into strategy. Real-time alerts caught stockouts and win-back opportunities before they became ghosts.

He stopped pitching on craft and quality alone. He walked in with proof: competitive pricing, better margins for retailers, velocity data showing Highxotic could hang with brands twice their size.

The Playbook

Targeted high-velocity doors first focused on retailers already moving premium flower, not just any placement
Caught stockouts in real-time won back shelf space before competitors filled the gap
Pitched with competitive intelligence showed retailers exactly how Highxotic stacked up on pricing and margin

The Results

In 12 months across Ontario, Highxotic added 559 new doors, tripled their listings, and pushed sales into eight figures. Then they successfully launched pre-rolls, vapes, and even an edible.

A craft premium brand competing at enterprise scale.

Measurable Results

Revenue. Profit. Share.

Avg Revenue Growth
15%

First 6 months. Distribution gains, targeted sales, and winback campaigns.

Gross Margin Improvement
4%

Smarter marketing spend, analytical pricing, and stronger negotiations.

Faster Time to Insight
4x

From days to hours. Decisions at the speed of opportunity.

Operating Margin Lift
2.5%

More efficient operations. Better decisions. Less waste.

Works With Your Existing Tools

Connect. Sync. Scale.

Salesforce
Microsoft Dynamics
Greenpaths
Snowflake
Power BI
Tableau

+ 50 more integrations

View All Integrations

Enterprise-Grade Security

Secure. Reliable. Compliant.

SOC 2 Type II Certified

Multi-Factor Authentication

256-bit Encryption

Role-Based Access Control

99.9% Uptime SLA

Learn More About Our Security

Ready to Build Your Edge?

See What the Buzz Is About.