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Pricing that scales with your business

Choose the right plan to optimize your operations, improve category performance, and maximize profitability across your stores.

Unlimited seats on every plan

Starter

$99

CAD

per store/month

$99

$89

CAD

per store/month

billed annually

  • Every store-scope tool included
  • Store pricing, products & promotions
  • Store opportunities & new product picks
  • POS connection included
  • Unlimited seats
  • Single province · self-serve signup
  • Actions: buy, delist & pricing in one queue

Growth

Most Popular

$150

CAD

per store/month

$150

$135

CAD

per store/month

billed annually

  • Everything in Starter
  • Network pricing, products & promotions
  • My Network Opportunities — central buying
  • Brand Deal Due Diligence & Brand Programs
  • Haze — AI assistant
  • Unlimited seats · single province
  • LP Opportunity & product classifications

Professional

$250

CAD

per store/month

$250

$225

CAD

per store/month

billed annually

or $2,500$2,250/month network rate — 35 stores included

  • Everything in Growth
  • Dynamic Pricing — ML recommendations
  • AI-recommended opportunities
  • Category Intelligence & market-level CI
  • Banner Compare · Hazel AI analyst
  • National coverage
  • Network rate covers 35 stores
  • Priority support

Enterprise

Custom

tailored to your network

Contacter les ventes
  • Everything in Professional
  • Full Competitive Intelligence — store level
  • Bespoke ML pricing models
  • Data API, warehouse & BI feeds
  • Custom reporting & data cleaning
  • Trade & merchandising support
  • Consulting & dedicated manager
  • Network Expansion — new-store forecasting

Feature comparison

Starter

Platform

Market Coverage
1 province
User Seats
Unlimited
POS Integration — we cover the API cost
Yes
POS actuals basis — weeks your POS data covers run on your own numbers
Yes
My Saved Views
Yes
Team product tags
10

Store Scope

My Stores — performance & nearby benchmarks
Yes
My Store Opportunities — picks & full catalogue browse
Yes
Actions — one queue for buy, delist, pricing & watchlist, with order summary & export
Yes
My Store Products
Yes
My Store Pricing
Yes
My Store Promotions
Yes
My Store Targets
Yes
My Store Inventory
Yes
Ordering & Replenishment — reorder to par & board order forms
With POS
Retail Operations (coming soon)
—No
Loyalty & Basket Analytics (coming soon)
—No

Network Scope

My Network — cross-network overview
—No
Network Actions — region, banner & network level
—No
My Network Products
—No
Product classifications upload
—No
LP Opportunity — white-space SKUs by LP
—No
My Network Pricing
—No
My Network Promotions
—No
Brand Deal Due Diligence
—No
Brand Programs
—No
Network Expansion — new-store forecasting
—No
Inventory Rebalancing (coming soon)
—No

Market Intelligence

Category Intelligence
—No
Competitive Intelligence
—No
Banner Compare
—No

AI & Machine Learning

Haze — AI assistant
—No
Dynamic Pricing — ML price recommendations
—No
AI-recommended opportunities
—No
Hazel — senior AI analyst
—No
Bespoke pricing models
—No

Data Services & Partnership

Data API Access
—No
Managed Warehouse Infrastructure
—No
BI Feed — direct into your stack
—No
Custom Exports — scheduled & delivered
—No
Custom Reporting
—No
Data Cleaning
—No
Advanced Trade & Merchandising Support
—No
Consulting
—No

Support & Onboarding

Onboarding
Self-service
Response Time
5 business days
Dedicated Account Manager
—No

Growth

Platform

Market Coverage
1 province
User Seats
Unlimited
POS Integration — we cover the API cost
Yes
POS actuals basis — weeks your POS data covers run on your own numbers
Yes
My Saved Views
Yes
Team product tags
25

Store Scope

My Stores — performance & nearby benchmarks
Yes
My Store Opportunities — picks & full catalogue browse
Yes
Actions — one queue for buy, delist, pricing & watchlist, with order summary & export
Yes
My Store Products
Yes
My Store Pricing
Yes
My Store Promotions
Yes
My Store Targets
Yes
My Store Inventory
Yes
Ordering & Replenishment — reorder to par & board order forms
With POS
Retail Operations (coming soon)
—No
Loyalty & Basket Analytics (coming soon)
—No

Network Scope

My Network — cross-network overview
Yes
Network Actions — region, banner & network level
Yes
My Network Products
Yes
Product classifications upload
Yes
LP Opportunity — white-space SKUs by LP
Yes
My Network Pricing
Yes
My Network Promotions
Yes
Brand Deal Due Diligence
Yes
Brand Programs
Yes
Network Expansion — new-store forecasting
—No
Inventory Rebalancing (coming soon)
—No

Market Intelligence

Category Intelligence
—No
Competitive Intelligence
—No
Banner Compare
—No

AI & Machine Learning

Haze — AI assistant
Yes
Dynamic Pricing — ML price recommendations
—No
AI-recommended opportunities
—No
Hazel — senior AI analyst
—No
Bespoke pricing models
—No

Data Services & Partnership

Data API Access
—No
Managed Warehouse Infrastructure
—No
BI Feed — direct into your stack
—No
Custom Exports — scheduled & delivered
—No
Custom Reporting
—No
Data Cleaning
—No
Advanced Trade & Merchandising Support
—No
Consulting
—No

Support & Onboarding

Onboarding
Guided setup
Response Time
3 business days
Dedicated Account Manager
—No

Professional

Platform

Market Coverage
National
User Seats
Unlimited
POS Integration — we cover the API cost
Yes
POS actuals basis — weeks your POS data covers run on your own numbers
Yes
My Saved Views
Yes
Team product tags
50

Store Scope

My Stores — performance & nearby benchmarks
Yes
My Store Opportunities — picks & full catalogue browse
Yes
Actions — one queue for buy, delist, pricing & watchlist, with order summary & export
Yes
My Store Products
Yes
My Store Pricing
Yes
My Store Promotions
Yes
My Store Targets
Yes
My Store Inventory
Yes
Ordering & Replenishment — reorder to par & board order forms
With POS
Retail Operations (coming soon)
Yes
Loyalty & Basket Analytics (coming soon)
With POS

Network Scope

My Network — cross-network overview
Yes
Network Actions — region, banner & network level
Yes
My Network Products
Yes
Product classifications upload
Yes
LP Opportunity — white-space SKUs by LP
Yes
My Network Pricing
Yes
My Network Promotions
Yes
Brand Deal Due Diligence
Yes
Brand Programs
Yes
Network Expansion — new-store forecasting
—No
Inventory Rebalancing (coming soon)
Yes

Market Intelligence

Category Intelligence
Yes
Competitive Intelligence
Market level
Banner Compare
1 comparison

AI & Machine Learning

Haze — AI assistant
Yes
Dynamic Pricing — ML price recommendations
Yes
AI-recommended opportunities
Yes
Hazel — senior AI analyst
Yes
Bespoke pricing models
—No

Data Services & Partnership

Data API Access
—No
Managed Warehouse Infrastructure
—No
BI Feed — direct into your stack
—No
Custom Exports — scheduled & delivered
—No
Custom Reporting
—No
Data Cleaning
—No
Advanced Trade & Merchandising Support
—No
Consulting
—No

Support & Onboarding

Onboarding
White glove
Response Time
48 hours
Dedicated Account Manager
—No

Enterprise

Platform

Market Coverage
National
User Seats
Unlimited
POS Integration — we cover the API cost
Yes
POS actuals basis — weeks your POS data covers run on your own numbers
Yes
My Saved Views
Yes
Team product tags
Unlimited

Store Scope

My Stores — performance & nearby benchmarks
Yes
My Store Opportunities — picks & full catalogue browse
Yes
Actions — one queue for buy, delist, pricing & watchlist, with order summary & export
Yes
My Store Products
Yes
My Store Pricing
Yes
My Store Promotions
Yes
My Store Targets
Yes
My Store Inventory
Yes
Ordering & Replenishment — reorder to par & board order forms
With POS
Retail Operations (coming soon)
Yes
Loyalty & Basket Analytics (coming soon)
With POS

Network Scope

My Network — cross-network overview
Yes
Network Actions — region, banner & network level
Yes
My Network Products
Yes
Product classifications upload
Yes
LP Opportunity — white-space SKUs by LP
Yes
My Network Pricing
Yes
My Network Promotions
Yes
Brand Deal Due Diligence
Yes
Brand Programs
Yes
Network Expansion — new-store forecasting
Yes
Inventory Rebalancing (coming soon)
Yes

Market Intelligence

Category Intelligence
Yes
Competitive Intelligence
Full store level
Banner Compare
Up to 4 comparisons

AI & Machine Learning

Haze — AI assistant
Yes
Dynamic Pricing — ML price recommendations
Yes
AI-recommended opportunities
Yes
Hazel — senior AI analyst
Yes
Bespoke pricing models
Yes

Data Services & Partnership

Data API Access
Yes
Managed Warehouse Infrastructure
Yes
BI Feed — direct into your stack
Yes
Custom Exports — scheduled & delivered
Yes
Custom Reporting
Yes
Data Cleaning
Yes
Advanced Trade & Merchandising Support
Yes
Consulting
Yes

Support & Onboarding

Onboarding
Dedicated team
Response Time
24 hours
Dedicated Account Manager
Yes

Frequently asked questions

How long does it take to be proficient with the platform?

We take onboarding seriously and work with you at your level. Our structured onboarding roadmap has you up and running quickly—typically within 1-2 weeks. If you need a specific report or insight immediately, we'll tailor the training around your priorities. We've got you covered.

How customizable are the dashboards?

Extremely customizable. While each dashboard and module is purpose-built, there are nearly infinite ways to slice, drill, and filter your data. You'll find comprehensive filtering tools on every module in Turff. Don't want to build custom views? We have pre-configured modules ready to go for any insight you need.

Can I upgrade later if I pick a lower tier package?

Absolutely. We know selecting the right package can be challenging, so our sales team is here to help you find the tier that fits your needs at [email protected]. Most customers upgrade within a few months once they experience the value of comprehensive market data—we make the transition seamless.

How do you know your data is more accurate than your competitors?

Tried and tested. Our data has been validated by hundreds of customers who've compared it against their internal records and competing platforms. We aggregate from multiple verified sources and use proprietary validation to ensure accuracy you can trust.

Can I export the raw data?

Yes. Every plan can export the views it works with as CSV. Deeper data delivery—API access, managed warehouse feeds, and direct BI integrations—is part of the Enterprise data services package. We're always happy to discuss the right export solution for your workflow.

Do you offer a free trial?

No, we don't offer a traditional free trial. Our platform requires significant setup and data integration to deliver real value, which isn't something you can evaluate in a few clicks. Instead, we invest heavily in your onboarding process—providing hands-on training, personalized support, and working sessions to ensure the platform solves your specific business needs. We're confident in the value we deliver, and our customer retention speaks for itself.

How responsive is your support team?

Extremely responsive—don't just take our word for it, ask around. Maximum response times vary by tier (from 1 week for Starter to 24 hours for Enterprise), but we consistently exceed these targets. Our built-in collaboration features make it super easy to find what you're looking for, and now it's even better with Hazel, our AI assistant. We're not just a help desk; we're your partner in leveraging market intelligence.

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